P2P Verified | People of P2P.org
P2P Verified is P2P.org's people series — featuring the professionals behind our infrastructure, their career paths, and what working in blockchain and digital assets actually looks like from the inside.
Read our previous P2P Verified story: Leadership Without Borders: How Ali Boukhalfa Builds Trust Across MENA and LATAM.
Introduction
Betsabe Botaitis has spent more than 15 years working at the intersection of finance, technology, and organizational growth. From traditional finance through fintech and into blockchain infrastructure, her career reflects a consistent conviction: that finance is not a reporting function. It is a strategic lever.
As CFO of P2P.org, Betsabe oversees global financial operations while collaborating with a distributed team across time zones and markets. Based in Las Vegas, she brings a perspective shaped by highly regulated industries and fast-moving technology environments — and a leadership philosophy grounded in curiosity, shared accountability, and building systems that outlast any individual contributor.
This conversation explores what drew her to P2P.org, how she thinks about finance in the context of a high-growth blockchain company, and what professionals from traditional finance backgrounds can expect when they make the move into digital assets.
What You Will Take Away From This Read
For finance professionals considering a move into Web3 or blockchain infrastructure, Betsabe's experience offers something rare: a CFO-level perspective on what the transition actually looks like, what stays the same, and what genuinely changes.
For candidates from any background evaluating P2P.org as an employer, her answers to questions about culture, ownership, and daily experience are among the most direct available from inside the organization.
An Entrepreneurial Spirit Across the Entire Organization
Betsabe has worked with talented teams before. What stood out at P2P.org was not expertise alone. What stood out was the energy behind it.
"What stood out to me immediately was the entrepreneurial spirit. There's a strong curiosity across the company and a genuine hunger to keep learning and improving."
That combination of curiosity and commitment creates an environment where ideas move fast, and improvement is the default assumption. For finance professionals accustomed to organizations where the finance function is treated as a cost centre or a gate rather than a growth partner, this distinction matters.
"People are deeply committed to their work, and that passion creates an environment where ideas move quickly and teams are encouraged to think about how things can be done better."
The implication for candidates is meaningful: if you are the kind of professional who asks why things are done a certain way and wants the space to improve them, the culture here rewards that orientation.
Finance as Strategy, Not Just Reporting
One of the clearest threads running through Betsabe's experience at P2P.org is a redefinition of what finance is for.
"Finance today can play a much broader role than traditional reporting. It can help drive strategy, enable better decision-making, and support innovation across the organization."
This view is becoming more common in high-growth technology companies, but it is still far from universal. Many finance functions remain structured around control and compliance. At P2P.org, the expectation is different: finance is a partner to the business, contributing to decisions rather than simply tracking their outcomes.
For professionals transitioning from TradFi or enterprise environments, this framing may represent either an adjustment or a relief, depending on where they are coming from. Either way, it is worth understanding before joining.
Growth That Starts With Context
When Betsabe talks about developing her team, she starts not with skills or targets but with visibility.
"Growth starts with understanding how each activity contributes to the bigger picture. Finance teams can sometimes feel removed from the front lines of revenue, so I focus on helping the team see how their work directly supports the company's progress."
This approach reflects something broader about how P2P.org appears to operate: the assumption that people perform better when they understand why their work matters, not just what they are supposed to do.
She also emphasizes continuous learning as a structural priority, not an afterthought. Attending conferences, exploring new technologies, staying close to how the industry is evolving — these are treated as part of the job, not extras.
"Growth doesn't happen in isolation. It comes from constantly expanding your perspective."
Collaboration Without Silos, Experimentation Without Chaos
Two principles define how Betsabe's team operates. The first is the deliberate removal of silos. The second is the creation of space for experimentation, within a framework of strong fundamentals.
"I also believe in creating a safe space for experimentation. In fast-moving industries, teams need the ability to test ideas, learn quickly, and adapt. As long as the fundamentals remain strong, that flexibility allows us to innovate while maintaining the discipline finance requires."
That balance, between innovation and discipline, between flexibility and rigour, is the defining challenge of running finance inside a blockchain company. Betsabe's answer is not to choose one over the other but to hold both simultaneously, using strong systems as the foundation that makes experimentation safe.
Trust Built Through Consistency
On delegation and trust, Betsabe's view is straightforward: trust is not granted, it is earned through consistent delivery and mutual accountability.
"Trust is built through consistency and shared accountability. Over time, as teams deliver results and support one another, that trust naturally grows."
Leadership by example plays a central role in this. When managers are visibly engaged, curious, and willing to learn alongside their teams, it creates permission for others to take ownership. That top-down modelling effect is something Betsabe has observed consistently at P2P.org across all levels of the organization.
"Sustainable organizations don't rely on individual heroics. They rely on strong systems and strong teams."
A Blue Ocean With Real Structure
One phrase Betsabe returns to when describing P2P.org is "blue ocean" — the sense that the space still has enormous room for genuine innovation, not just iteration.
"What excites me most about P2P.org is the opportunity to build. The industry still feels like a blue ocean, where there is space to innovate, improve processes, and create real impact."
For professionals who have spent careers optimizing within well-defined systems, this is a significant signal. P2P.org is not a company asking people to maintain what exists. It is asking people to help build what comes next.
That said, the culture is not one of unstructured ambition. The diversity of perspectives within the team, combined with a balance between strong governance and genuine innovation, creates an environment where building happens with discipline rather than despite it.
Staying Resilient in Volatile Markets
Fifteen years in emerging technologies has given Betsabe a calibrated view of pressure. She does not minimize it. She manages it.
"I've worked in emerging technologies for more than 15 years, so I've learned that pressure is part of the environment. Instead of fighting it, I focus on managing it through healthy habits like exercise and good nutrition, and also through a strong support network."
At work, her approach is solution-oriented. When something is not working, the focus moves immediately to analysis and forward motion rather than dwelling on the problem.
"Maintaining an external perspective on the industry also helps keep daily challenges in context."
This is a useful frame for anyone entering a high-growth, high-volatility environment for the first time: the professionals who sustain performance over years tend to be those who have built stable personal foundations, not those who simply work harder under pressure.
Key Takeaways
For professionals evaluating P2P.org or a move into blockchain infrastructure from a finance, fintech, or enterprise background, Betsabe's experience highlights several things that are easy to miss in standard hiring conversations:
Finance has a strategic mandate, not just a reporting one. The expectation at P2P.org is that finance contributes to decisions, not just documents them. Professionals who want that kind of scope will find it here.
Curiosity is a cultural value, not a personality bonus. Across the organization, the orientation toward learning and improvement is structural. People who ask better questions tend to fit and grow faster.
Strong systems enable innovation. The balance between governance and experimentation is deliberate. Discipline and flexibility are not in tension here — one creates the conditions for the other.
Trust is built through delivery and example. There are no shortcuts to it, and no one is exempt from modelling it, including senior leadership.
The opportunity to build is real. P2P.org is at a stage where the decisions being made now will shape the organization for years. For professionals who want to contribute to that, the timing matters.
Frequently Asked Questions (FAQs)
What kind of background do finance professionals need to join P2P.org?
Betsabe's own career spans traditional finance, fintech, and blockchain, which reflects the range of experience the company draws from. Deep financial fundamentals, comfort with complexity, and intellectual curiosity about emerging technologies appear to matter more than crypto-native experience alone.
Is P2P.org a good environment for senior professionals transitioning from TradFi into Web3?
Based on Betsabe's perspective, yes. The company values strong governance alongside innovation, which means experienced professionals from regulated industries bring directly applicable skills. What tends to differentiate successful transitions is a willingness to apply those skills in a faster-moving, less-defined environment.
How does P2P.org approach leadership development at a senior level?
Betsabe describes a culture where growth is tied to understanding how individual work connects to company outcomes, continuous learning is actively encouraged, and leadership is modeled through example at every level. Senior professionals are given genuine scope and real accountability rather than narrowly defined mandates.
What does collaboration look like inside the finance function at P2P.org?
The emphasis is on removing silos and building cross-functional visibility. Finance works as a partner to the broader business rather than operating in isolation. That means more exposure to strategy, product, and operations than a traditional finance role typically involves.
How can I connect with Betsabe Botaitis?
You can connect with Betsabe directly on LinkedIn at linkedin.com/in/betsabebotaitis.
Where can I find open roles at P2P.org?
You can explore current opportunities at p2p.org/career.
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